Scott Schuman, The Sartorialist, in Venice: Fashion reloaded
Photo courtesy Marco Bettiol, 2009
Carried away by the Bateocamp as we were, we left Scott Schuman aside, who held a workshop in Venice and presented his work during a meeting at the Fondazione Claudio Buziol.
Here are Lorenzo and Marco’s posts:
With a style transcending the language of the fashion system and that of the great contemporary photographers in that field, Scott Schuman and The Sartorialist -his blog- are a reference point to me, as to many other people who deal with creativity.
An average thirty thousand people visit The Sartorialist every day.
The blog pages display the elegance of the fashion elite during the breaks (the buyer going out of the fashion show, the model and her smartphone), but also, and above all, the normal people one can meet on the street: young musicians, students, composed elderly ladies.
During the meeting at the Fondazione Buziol, Schuman explained that when he is walking on the street, he always looks either in front of himself, or behind, or beyond the street, to anticipate people’s movements, understand where they will be next and imagine how to match their features and looks with their surroundings in the picture he will take. This reminded me of what painter Francis Bacon used to say in an interview with David Sylvester: he was not interested in people’s looks; it was their essence he wanted to portray.
Lorenzo Cinotti, communication entrepreneur, Fnv
For those who are interested in fashion or simply have a passion for style, Scott Schuman is a myth. A mine of stylistic details, his blog is one of the top 100 design influencers in the world. It should be reminded that Schuman is one of the most important photographers in the world; the pictures he posts on his blog are not the usual slick images we see in magazines: what makes The Sartorialist so popular is its language, describing the back office, the protagonists (models, entrepreneurs, reporters) in their daily life, the normal people Schuman sees on the street. “…Details are definitely important, but what catches my eye and makes me take a picture is the overall image my subjects reveal; a mix of personality, care and extravagance that makes them look cool to me”.
Marco Bettiol, professor of marketing at Padua University and researcher at Venice International University
Info
www.thesartorialist.com
www.fondazioneclaudiobuziol.org
