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The Ruyi: Venice Act. A treasure hunt in search of the hidden Venice

There is something hidden behind Venice mysteries and legends.
You are the only one who can find it…are you ready?

The Ruyi

The treasure is the Ruyi, a mythical sceptre that tourists (and others) are asked to find. This innovative treasure hunt represents a thrilling way of discovering a fascinating city like Venice, the other Venice.

20 February marks the official launch of The Ruyi – TestVenice Act: the first format by H-Play, a company using games to create occasions for new experiences, discoveries and getting to meet people.
The Ruyi is a very special tourist guide (avaible in English, too): a coded game booklet with 60 stories by the Venetian author Alberto Toso Fei inspired by the history of Venice and revealing a city that is largely unknown. To decode the contents just send a text message to the number listed and you will receive a code that lets you set off on your search for the Ruyi.
The Ruyi on Flickr:
beta-test >>
The Ruyi: Venice Act >>

Video on You Tube:
The trailer >>
Beta-test >>

www.theruyi.com
www.h-play.it
www.h-farm.it

translated by Just!Venice

This entry was posted on lunedì, febbraio 18th, 2008 at 7:00 am and is filed under what's up. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

 
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One Response to “The Ruyi: Venice Act. A treasure hunt in search of the hidden Venice”

  1. LOG607 Says:
    febbraio 18th, 2010 at 11:40 am

    Un commento solo per aggiornare e rendere reperibile la guida. L’azienda ha cambiato nome in LOG607 ( http://www.log607.com ).
    The Ruyi è ora parte di una collana che ha altre destinazioni oltre a Venezia e che si chiama whaiwhai ( http://www.whaiwhai.com )

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