How do you imagine Venice in the future? Pietro Lunetta, designer

A city with illuminated windows where tourists are in the city for the model the city offers, because living together in beauty, like that which exists in Venice, helps generate beauty. Pietro Lunetta, designer, for #RiscrivereilFuturo

Today for the #RiscrivereilFuturo project for Venice, promoted by Venezia da Vivere together with the Associazione Piazza San Marco, we interview Pietro Lunetta, a Venetian designer and creator of Homer | Moments & Memories, who writes on the home page of his website:

“The pleasure of travel is strengthened by the joy of returning. We return home, but emotions can remain with us, fragments of stories, shards of memories. The objects in the Homer collections are closely tied to the places where they were born; they are ready to tell the stories of their city, but aspire to travel and live in homes around the world to be used, loved, and appreciated without borders.
Venice, the starting point, and return point, of Homer’s journey.“

VDV: How do you imagine Venice in the future?

As I would like to imagine it. I want to imagine it with 100,000 residents, transformed into a city that has become attractive and authoritative in the field of the creative and cultural industry (a growing trend), design, architecture, innovation. A perfect city where thought becomes idea and project, because the environment inspires and shapes, and living in beauty helps generate beauty. I would like to imagine it the same as itself from a bird’s-eye view, radically different at street level, to be interested in what I see in shop windows and not turn away in disgust 9 times out of 10.

To know that a common thought directed toward the future hovers, and that the scent of thought can be sensed in the streets, that our history is truly treasured, along with our manual and artisanal skills, and that they are projected into a new, dynamic dimension, without the fear of betraying it. Only if one knows it well, deeply, does one not betray tradition.

I would like it to be lived in by those who work there, to see the windows of houses and palaces illuminated, windows illuminated because people live inside, work, have fun, and recreate themselves.

I imagine it with the same level of cultural offerings as now, with a resurgence of that conscious tourism, that takes ownership of the city like a resident, prosperous in all its meanings, frequenting the same places and venues, where one recognizes each other as fellow citizens of a great city, strangers but in tune. Where tourists are not in the city only for the city, but for the model the city offers. An exclusive but not exclusionary model.

VDV: What can politics and citizens do for a rebirth of Venice?

Fix in their minds that Venice is a fragile and seriously ill city. Awareness. We have made it sick, rendered it vulnerable and equipped with only one antibody that is at the same time its virus. So battered that, when another virus arrived, it died instantly. I hope it will rise again from a graft that genetically improves the old and outdated plant.

VDV: Would you like to propose a specific idea in one of these areas: environment, housing, work, culture, safety, tourism?

For work, my process starts from an intuition, I sort it like a prism does with light, observing its spectrum. From here I begin to reason to structure it into an idea that becomes feasible in all its aspects, that becomes concrete, whether it is an object, a project, or a business idea. Only the process can be more or less long.

What I said in the first question I consider a starting point, 1%; making it a project, giving it a structure to arrive at an identity requires an effort that must be worth undertaking. And it requires interlocutors who get involved, who help each with their own skills and resources, and who share the same vision.

Pietro Lunetta, Creative Director and founder of Homer Design | Moments & Memories. To be seen to discover how to experience Venice like a Venetian. More details on his LinkedIn page.