{"id":43796,"date":"2020-05-19T20:55:50","date_gmt":"2020-05-19T18:55:50","guid":{"rendered":"https:\/\/www.veneziadavivere.com\/venice-in-the-future-for-guido-zucconi-architectural-historian-iuav\/"},"modified":"2026-03-25T14:07:51","modified_gmt":"2026-03-25T13:07:51","slug":"venice-in-the-future-for-guido-zucconi-architectural-historian-iuav","status":"publish","type":"post","link":"https:\/\/www.veneziadavivere.com\/en\/venice-in-the-future-for-guido-zucconi-architectural-historian-iuav\/","title":{"rendered":"Venice in the Future for Guido Zucconi, Architectural Historian, IUAV"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row][vc_column][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1242 size-full\" src=\"https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2017\/07\/Eventi-collaterali-della-Biennale-di-Venezia-5.jpg\" alt=\"Collateral Events of the Venice Biennale\" width=\"1280\" height=\"800\" srcset=\"https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2017\/07\/Eventi-collaterali-della-Biennale-di-Venezia-5.jpg 1280w, https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2017\/07\/Eventi-collaterali-della-Biennale-di-Venezia-5-600x375.jpg 600w, https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2017\/07\/Eventi-collaterali-della-Biennale-di-Venezia-5-300x188.jpg 300w, https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2017\/07\/Eventi-collaterali-della-Biennale-di-Venezia-5-768x480.jpg 768w, https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2017\/07\/Eventi-collaterali-della-Biennale-di-Venezia-5-1024x640.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2><span class=\"s1\">Regulate flows in a rational and planned manner with an incentive policy, encourage access during less crowded seasons, organize events during &#8220;off&#8221; periods of the year, and promote less frequented areas:<\/span> Guido Zucconi, architectural historian at IUAV University of Venice, for #RiscrivereilFuturo<\/h2>\n<p>For the project <a href=\"https:\/\/www.veneziadavivere.com\/en\/rewriting-the-future-of-venice\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>#RiscrivereilFuturo di Venezia<\/strong><\/a>, Venezia da Vivere and <a href=\"https:\/\/www.associazionepiazzasanmarco.it\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Associazione Piazza San Marco<\/a> interviewed entrepreneurs, curators, directors of cultural institutions, university rectors and professors, hoteliers, event organizers, and citizens who live and work in Venice. <strong>An open debate<\/strong> with the community to <strong>give birth to an idea of a city in balance with the environment, work, and its civitas<\/strong>. <\/p>\n<p>Here are the proposals for the rebirth of Venice by <strong>Guido Zucconi<\/strong>, Architectural Historian at IUAV University of Venice.<\/p>\n<p><em>How do you envision Venice in the future?<\/em><\/p>\n<p>As an entity conscious not only of its past greatness but also of its current dimension as a <strong>great city, articulated between lagoon, estuary, and mainland<\/strong>: a major tourist center but also <strong>a center of studies and research, home to international organizations<\/strong> or their local branches, especially in the fields of art and environmental sciences.<\/p>\n<p>A city that regains a regional centrality that has increasingly faded. A city that does not spend its time lamenting itself but knows how to look optimistically to the future. A city that banishes the word &#8220;death&#8221; forever, <strong>that does not waste time and money wondering whether it should end at Piazzale Roma or extend beyond the Pullman Bar<\/strong>.  <\/p>\n<p><em>What can politics and citizens do for a rebirth of Venice?<\/em><\/p>\n<p>Seriously address the tourism issue, reversing the demagogic approach that has characterized recent decades; today the attitude oscillates between &#8220;free for all,&#8221; systematically applied, and invective against mass tourism (raised especially at the end of the season). <strong>Regulate flows in a rational and planned manner<\/strong>, <strong>not with unrealistic barriers<\/strong>, turnstiles, barbed wire, limited numbers, <strong>but<\/strong> <strong>with an incentive policy<\/strong>: encourage access during less crowded seasons through particularly attractive packages, launch events during &#8220;off&#8221; periods of the year, and find reasons of interest for visiting areas that are currently less frequented.<\/p>\n<p><strong>Not Venice as a whole, but a part of it is besieged by tourism<\/strong>: starting from this observation, much can be done by creating new centers of attraction and new reasons to visit.<\/p>\n<p><em>Propose a specific idea in at least one of these areas: environment, residential life, work, culture, safety, tourism.<\/em><\/p>\n<p><strong>Creating major centers of attraction for international tourism means looking beyond Piazza San Marco and the monuments surrounding it.<\/strong> Today, many tourists&#8217; visits are reduced to a simple round trip between the entry point and the Piazza.<\/p>\n<p>A major center of attraction could be represented by the <strong>Arsenale completely restored to the city&#8217;s use<\/strong> (few know that it now belongs entirely to the Municipality of Venice). An attractiveness also linked to the presence of a <strong>Great Maritime Museum<\/strong> that, at the same time, should <strong>tell the story of Venice and the Serenissima<\/strong>. <\/p>\n<p>The space and presence of water allow for a series of boats and ships placed alongside (and as part of) the museum proper. There are many successful examples in this field: the Maritime Museum of Amsterdam, located half in the headquarters of the East India Company and half in a large seventeenth-century vessel. Then there are the cases of the Museum of London\/Canary Wharf located in an old port <em>dock<\/em> and Lisbon\/Belem housed in the Jeronimos Monastery. All of them, <strong>through maritime events, tell the story of a nation<\/strong>. All are achieving great success, with high visitor numbers. People will continue to want to see Piazza San Marco and no one can prevent them; but if at least a third of tourists also go elsewhere, the pressure on the space and monuments of the Piazza will decrease proportionally.     <\/p>\n<p><em>Guido Zucconi, Architectural Historian at IUAV University of Venice.<\/em><\/p>\n<h3><a href=\"https:\/\/www.veneziadavivere.com\/en\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">Read all the interviews<\/a><\/h3>\n<div class=\"rgg-container\" data-rgg-id=\"2\">    <div class=\"rgg-imagegrid captions-overlay-hover-show captions-effect-slide_up \" data-rgg-id=\"2\">\n                    <a  title=\"ph Lorenzo Cinotti\" data-caption=\"ph Lorenzo Cinotti\" class=\" size-full rgg-img\" data-ratio=\"1.6\">\n                <img decoding=\"async\" class=\"rgg-tile-img\" src=\"https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2018\/06\/ArtNight-Lorenzo-Cinotti.jpeg\" sizes=\"(max-width: 1280px) 100vw, 1280px\" alt=\"venice ph Lorenzo Cinotti\" loading=\"lazy\" \/><span class=\"rgg-caption-container\"><span class=\"rgg-caption\"><span class=\"rgg-inner-caption\">ph Lorenzo Cinotti<\/span><\/span><\/span>            <\/a>\n                    <a  title=\"\" data-caption=\"\" class=\" size-full rgg-img\" data-ratio=\"1.6\">\n                <img decoding=\"async\" class=\"rgg-tile-img\" src=\"https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2019\/04\/@dave.krugman-arsenale.jpg\" srcset=\"https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2019\/04\/@dave.krugman-arsenale.jpg 1280w, https:\/\/www.veneziadavivere.com\/wp-content\/uploads\/2019\/04\/@dave.krugman-arsenale-600x375.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" alt=\"\" loading=\"lazy\" \/>            <\/a>\n            <\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1497475540233{margin-top: 50px !important;}&#8221; el_class=&#8221;box-info&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>How do you envision Venice in the future?<\/h3>\n<p>Read all the interviews on:<\/p>\n<p><a href=\"http:\/\/www.veneziadavivere.com\/en\/\">www.veneziadavivere.com<\/a><br \/>\n<a href=\"http:\/\/www.associazionepiazzasanmarco.it\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.associazionepiazzasanmarco.it<\/a><\/p>\n<p>Facebook <a href=\"https:\/\/www.facebook.com\/AssociazionePiazzaSanMarcoDiVenezia\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@sanmarcopiazza<\/a><br \/>\nFacebook <a href=\"https:\/\/www.facebook.com\/veneziadavivereofficial\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@veneziadavivereofficial<\/a><\/p>\n<p>Instagram <a href=\"https:\/\/www.instagram.com\/veneziadavivere\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@veneziadavivere<\/a><br \/>\nInstagram <a href=\"https:\/\/www.instagram.com\/sanmarcopiazza\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@sanmarcopiazza<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>How do you want to #RiscrivereIlFuturo of Venice?<\/h3>\n<div class=\"calltoaction\"><a class=\"button large\" href=\"https:\/\/bit.ly\/comevuoivenezia\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Write your idea<\/a><\/div>\n<p>[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] Regulate flows in a rational and planned manner with an incentive policy, encourage access during less crowded seasons, organize events during &#8220;off&#8221; periods of the year, and promote less frequented areas: Guido Zucconi, architectural historian at IUAV University of Venice, for #RiscrivereilFuturo For the project #RiscrivereilFuturo di Venezia, Venezia da Vivere and Associazione Piazza [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":14874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[84,221],"tags":[],"class_list":["post-43796","post","type-post","status-publish","format-standard","has-post-thumbnail","category-news","category-rewrite-the-future","entry"],"_links":{"self":[{"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/posts\/43796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/comments?post=43796"}],"version-history":[{"count":1,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/posts\/43796\/revisions"}],"predecessor-version":[{"id":43799,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/posts\/43796\/revisions\/43799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/media\/14874"}],"wp:attachment":[{"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/media?parent=43796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/categories?post=43796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.veneziadavivere.com\/en\/wp-json\/wp\/v2\/tags?post=43796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}