Creating new ideas and making the Ramosalso collection more appealing to new generations
New ideas and new entrepreneurial stimuli are the objective of the collaboration between ITS TAM of Biella and the Venetian brand Ramosalso by Demis Marin, born within Upskill Venezia, an acceleration project for cultural and artisan enterprises that seeks to combine new technologies with the tradition of craftsmanship, promoted by the Fondazione di Venezia in collaboration with Upskill 4.0, a spin-off of Ca’ Foscari University of Venice.
In the Ramosalso atelier in Rialto, the students gathered many ideas on potential reuses and transformations of garments for the “only for you” service: according to the brand’s manifesto “The Ramosalso collection is already in your wardrobe“.
Demis Marin explained that he has always detested waste and saw in upcycling a solution to create a perfect union between tradition and innovation, between craftsmanship and contemporary design.
The scarf-tie is in fact considered his “zero garment”: a fashion accessory that combines the characteristics of a scarf and a tie. Made from high-quality fabrics, with the shape and length of a classic tie and the width and softness of a scarf, it is suitable for both formal and informal occasions.
“The tie is perhaps the most ‘useless’ item in men’s clothing – explains Demis – because it has a single function and today perhaps even in decline: I therefore find it perfect as a starting point for designing new garments and finding new uses for it.”
Photos by Marta Formentello.
