Venezia da Vivere presents the third edition of A Dress for Venice on Friday, October 20, 2023, in Venice
Craftsmanship as a value for the future of the planet: Venezia da Vivere presents A Dress For Venice 2023, a project connecting designers, artisans, and sustainable innovation.
Inspired by the city of water, a limited edition capsule collection designed by eco-designer Tiziano Guardini and illustrated by artist Jacopo Ascari will be created by artisan companies from Venice and the Veneto region—guardians of the skills that make the region a global center of excellence in the fashion industry—using fabrics made from Bemberg™ yarns by Asahi Kasei for Martina Vidal Venezia, a Venetian brand that incorporates Burano lace—an ancient art nominated for the UNESCO Intangible Cultural Heritage list—into clothing and interior design.
The sustainable outfit was presented during the Venice Film Festival, worn by actress Margot Sikabonyi, and is part of a capsule collection to be unveiled on Friday, October 20 during Venice Fashion Week, the event dedicated to tailoring, craftsmanship, and sustainable fashion in Venice, which celebrates its 10th anniversary this year and will take place from October 19 to 28, 2023. The day
In the Veneto Region room at the Hotel Excelsior on the Lido, Elena Donazzan, Regional Councilor for Education, Training, Labor, and Equal Opportunities, presented A Dress For Venice with creators Laura Scarpa and Lorenzo Cinotti of Venezia da Vivere.
A Dress For Venice is also a mentorship and training project: companies and designers will meet students from fashion and communication schools in the Veneto region to pass on the commitment to the environment in the creation of sustainable fashion collections, and the entire process will be shared through social media.
For the creation of the capsule collection, Venezia da Vivere draws on a supply chain of excellence within the Veneto fashion system, characterized by the craftsmanship of its companies and a natural aptitude for sustainability, with the support of the Tavolo Veneto della Moda, which represents Confartigianato, CNA, Confindustria, Confcommercio, and Confesercenti of the Veneto Region.
The fabrics used to create the collection are produced by two major Italian companies with extensive experience in Bemberg™ fashion fabrics: Infinity srl from Trento and Tessitura Grisotto from Varese. The textile printing is carried out by Creazioni Digitali, a Como-based company specializing in digital sublimation printing, which, through the GreenDrop project, will print on Bemberg™ fabrics using pigment inks with reduced water consumption.
Produced in Japan, Bemberg™ by Asahi Kasei is a unique material that represents an example of a circular economy because it is made from the smart-tech transformation of cotton linters, a pre-consumer material converted through a traceable and transparent closed-loop process, ensuring certified sustainability credentials. An INNOVHUB report confirms its soil biodegradability, and Bemberg recently obtained the OK biodegradable MARINE certification from TÜV AUSTRIA.
“A Dress for Venice brings together manufacturing excellence from the Veneto fashion supply chains, international research by Asahi Kasei on sustainability, and the creativity of young talents,” say Laura Scarpa and Lorenzo Cinotti, founders of Venezia da Vivere and creators of A Dress For Venice. “The network we have created brings together top-level players around an idea of virtuous fashion that modernizes and reaffirms the traditional Made in Italy style.”
Koji Hamada, President of Asahi Kasei Fibers Italia, emphasized: “Thanks to the A Dress for Venice project, we have the opportunity to express our commitment once again: sustainable materials are capable of generating fashionable yet conscious garments. It is essential to highlight the values of Bemberg™ in terms of look and feel, thus raising consumer awareness of its environmental and social values.”
A collaborative project
A Dress for Venice is held under the patronage of the City of Venice, the Tavolo Veneto della Moda, and Homo Faber – Fondazione Cologni dei Mestieri d’Arte, which promotes fine craftsmanship and savoir-faire worldwide.
Partners of the project include the global platform C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), which pursues the mission of making the fashion supply chain more conscious, and of which Bemberg™ by Asahi Kasei is a member, Marina Iremonger, Creazioni Digitali, Garage Milano Marina Guidi and Camera Buyer Italia, the national association representing the best multi-brand stores of excellence.
Photos: Jacopo Ascari (cover), Pietro Gallina, Marta Formentello, and Settimo Cannatella. The drawings are by Jacopo Ascari and Tiziano Guardini.
