The most interesting Instagramers on the social scene were invited to Venice to narrate the Biennale. They did it with Micromega glasses
A simple hand-crafted titanium wire models a structure of unique lightness and gives shape to an impalpable frame with creative lenses: the Micromega glasses are perfect for contemplating the spectacular installations of the 58th edition of this year’s Biennale Art.
We invited the most interesting Instagramers on the social scene to Venice and we have asked them to narrate us the Biennale. They have created a path of images through the most glamorous glasses of Venice, art works that see or reflect installations, performances and exhibitions. Find out with #ArtBiennaleExperience.
Glasses symbol of the harmony between Art and Technique
“Only handmade thread, without screws, glue or any welding. This is something that we have invented and developed since the 2000s, and then improved it and made it lighter. The result is a very resistant eyewear. Unique pieces, as each pair of glasses is built specifically for each individual customer” says Roberto Carlon, founder of the Micromega brand. Roberto’s father was a Venetian optician who wanted his son to carry on with the family craft tradition. A perfect success: discreet or extravagant, minimal or eclectic, each pair of glasses is a unique piece customized to the client’s personality.
Micromega, the triumph of manual work
A painstaking job, a ritual that artisans celebrate every day in the Micromega laboratory. With precision and commitment they create impalpable and aerial shapes and at the same time resistant and high tech products; a metaphor representing the triumph of the manual work. The Micromega glasses are also symbolic objects, destined to “make us swiftly perceive, at the same speed with which the image captures us for a moment and then leaves us again, that sort of hovering oxymoron that dialogues between order and disorder”.
Micro and Mega intertwine two dimensions: the micro one of the lenses and the precision to the millimeter, with the mega one, which celebrates the artisan work in Venice, source of know-how and manual skills.
The photos are by Rossana Viola, Marta Formentello, Ekaterina Mischenkova @katia_mi and @atmolex.